http://advertising.telegraph.co.uk/

The Telegraph Media Group (TMG) decided their current advertising site, aimed at promoting advertising opportunities to media buyers, planners and the general public, needed to be re-designed to offer a more useful, usable and rewarding experience that encourages regular visits and calls to the sales team.

Ucensis were commissioned to lead the solution design process.

A series of workshops were undertaken to understand the business, end user and technical requirements.

Apart from managing scope the main challenge was creating a dynamic site that allowed both inexperienced and experienced users to effortlessly explore the ever growing portfolio of products and their related touchpoints.

We began by working with the client to map the content, creating a matrix that would later underpin the business rules for the solution. Once completed, the team created a number of different personas representing each user group, ranging from those who wanted information quickly (?at a glance') to those who required in-depth research to support a media plan for a client.

With the personas completed, we created a new site structure and demonstrated visually how each persona would journey through the site. To support this exercise we also created a ?strawman' solution using wireframes which visualised how the site might work. Using the strawman, the team held further workshops to elicit feedback from additional stakeholders and end users. This gave the team the information and confidence that the solution would work.

Next we sanity checked the solution with the technical team before developing detailed wireframes, visual designs and a click through to help with user testing. Further iterations to the solution were made before final creative and technical specifications were created.

Once the hand over to the build team was completed, we also helped the partner police the build phase and test the solution before deployment.